Posts Tagged ‘Print Aggregation’

What’s the buzzword for the Print ’09 show in Chicago? Differentiation.

Of course, differentiation comes in many forms, e.g. larger formats, magazine quality production, hybrid presses and the like. But the most dynamic differentiation is coming from a revolution in the printing business model itself in the form of “print aggregation portals” as introduced by 2goTools.

The following is an excerpt from a Print ’09 article:

“The big buzzword for commercial printers at Print ’09 was “differentiation.” Stand out from competitors by offering larger formats (printing images of 43 inches or more) or foiling or embossing. For newspapers the pitch was, step up your quality to commercial printing levels.

All the big printing press makers were showing UV or heatset color for magazine-quality production on newsprint. The idea is not only to improve the quality of the newspaper, but to diversify into other products.

At KBA’s booth, for instance, Ulrich Wicke, vice president of sales and service for the web press division, was showing off a thick Avon catalog with impressive color quality. “The woman looking at this would never guess that this came off the same press that printed her newspaper,” he said.

AVT/GMI — the newly merged company that combines AVT’s commercial printing-oriented inspection and quality monitoring with the GMI color and press controls more familiar to newspapers — expects that newspapers will adopt more commercial practices as it takes on new work, Advanced Vision Technologies Inc. President Gal Shamri said Monday.

“As newspapers with hybrid presses take on more semi-commercial and even commercial work, color quality becomes a major factor,” he said. Newspapers will also need to become more efficient as they adjust to the reality of commercial print jobs these days: short runs, a necessity to cut make-ready times, and cost pressures.”



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It comes as no surprise that the printing industry, and it’s sister graphic arts industry, are both hurting during this nasty recession. And while there is no magic bullet to instantly pull these industries back into the black, there is some hope on the horizon with the latest developments in print aggregation models. Through economies of scale and advanced information systems that provide efficiencies in production, printing has an opportunity to become an even greater value and therefore attract more business that will get the economy rolling again.

The following is an excerpt from the article Commercial print industry feels headwinds

“ … the commercial print industry — which plays a major role in the region’s economy and intellectual fabric — is struggling to generate financial black ink. “This year probably challenged (us) more than any other,” said Francis McMahon, director of marketing for Hewlett-Packard Co.’s graphic solutions business.

Two major employers, Eastman Kodak Co. and Xerox, make billions of dollars annually from equipment sales and services to the printing industry. Rochester Institute of Technology arguably is the top school for printing technology in the nation. But the graphic arts economy, like so many other industries globally, has been hard hit by the recession.

Kodak’s Graphic Communications Group for the first half of the year had sales of $1.3 billion, down about 25 percent from the first six months of last year. On the bottom line, a $12 million profit turned into an $88 million loss. Xerox’s first-half production business revenue fell $500 million to $2.1 billion.”


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Oscar Garcia, Founder and CEO of 2GoTools.com – Print Aggregation Portals, has entered The Perfect Pitch Contest scheduled for Monday, October 26th, 2009 at The Ritz-Carlton, 4375 Admiralty Way, Marina del Rey, Ca which will feature Keynote Speaker – Sir Richard Branson.

What is a pitch?

A pitch is a one-minute video or a short written description that compels investors to take a closer look at your business. It is not a full business plan. KEEP IT SHORT. A good pitch grabs attention and explains the following:

* What your business is
* The customer need it fulfills
* The market size
* How you are better than the competition
* The strengths of you and your team
* An interesting fact or juicy bit of information that leaves investors wanting more!

How are pitches evaluated?

Pitches will be evaluated on clarity, viability, consumer need, growth potential, marketing strategy, team capability, scalability and competitive advantages. Each judge will also have personal preferences and other criteria for determining the best pitch.

Applicants who submit Top 10 pitches will be asked to provide more information to help judges determine the Top Three.

Stay tune for more about this exciting event.


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The printing industry is posed for radical accelerated change. The current recession will put the entire print industry over the edge in terms of radically changing the models and processes from all constitutes points-of-view.

The following excerpts are from the July 17th article “Paper and Print”, The Drum.co.uk –

“The printing industry is “at a crossroads of win or lose” according to Michael Johnson, the chief executive of the British Printing Industries Federation. He told the association’s AGM this month that print is set to change ‘more in the next ten years than the past 100’.”

We think the introduction of collaborative print aggregation models will be critical over the next two to three years.

“Steve Johnson, director of Imageco, says contributing to some print companies’ demise has been the need to invest heavily in digital without realising that the lifespan of this type of equipment tends to be dramatically shorter than with traditional equipment, with high service contracts and frequent upgrades required. “The payback needs to match this and with increased competition in the domestic market, print being sourced abroad even for relatively short runs and the increase in print brokers and reverse auctions who cherry pick the cheapest prices with scant regard to quality and good service, it’s small wonder that some companies have not weathered the storm.”

the article continues … “The print sector has suffered from over-capacity and a lack of differentiation between printers,” Winter says. “Everyone has similar machinery and is offering and competing for the same products. Many printers have failed to diversify and continue to compete in and stick to the same old markets.”

and further … “I don’t think people will ever buy print in the same way again,” Bailey says. “This recession has made people so aware of their spending that everything will have to be justified. For us, it’s about offering solutions that not only work harder and increase return on investment but also provide the client with the results ensuring that they can have all the information to make a justified decision about whether the campaign or indeed the cost was good value – not just cheaper.”

2Go believes deeply that print aggregation, that does not disintermediate the print broker, will be the basis for how the printing industry will evolve in the second decade of the 21st century.


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bplans.com is a very well branded service firm that provides detailed guidance for developing a business plan. In this case, bplans has provided an excellent “Print Broker Business Plan” for a fictional company named “R & R Printing”.

Below is the sample ‘executive summary”. Click the bplans link to see the entire sample business plan.

“R & R Printing is a new print brokerage firm, formed as a sole proprietorship. The owner has extensive experience in the printing industry as a sales manager.

We will offer printing services for a wide range of print media, including business cards, letterhead, envelopes, brochures, booklets, business forms, posters, catalogues and labels. Our goal is to serve all the printing needs for each company we work with, to be a one-stop-shop. While our services, product quality, and prices will be excellent, our marketing strategy focuses on building long-term relationships with our customers.

By focusing on its commitment to helping businesses obtain the printing products and services they need, R & R Printing will increase its sales to more than $1.5 million in three years, while improving the gross margin. R & R Printing will distinguish themselves by reinforcing reliability and expertise with competitive pricing.

To finance the start-up of the business, the owner will invest $15,000, and is seeking a five-year loan of $50,000.”


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