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Posts Tagged ‘print aggregation storefronts’

2GoTools – Digital Print Aggregation Storefronts or D-PAS for short.

 

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Customized or template business cards?
There is a third and more flexible option. 2GoTools provides Digital Print Aggregation Storefronts that will allow users to quickly upload any artwork they desire in creating business cards.  And at prices that remain below wholesale prices on the typically less costly template business card solutions. Why pay more to get what you really want to stand out from the crowd?

The following is an article that describes template verses custom business cards:

“Using templates for business card printing is what most businesspersons use nowadays for a quick and hassle free way to print. Meanwhile, some more creative entrepreneurs use customized designs.

However, hardly anyone takes the risk to be wild and creative about their designs, hence the use of templates. There are advantages and disadvantages in customizing and in using templates and the question of which design philosophy to use is a big one.

If you are confused yourself as to what to do with the design, here are the pros and cons of template based and custom business cards:

• Custom business card pros – The obvious advantage of is that your design can be original and distinct from others. You can be your own businessperson. You can place your own custom images, use custom fonts and add in other unusual business card details such as slogans or quotations. You have full control over how your output works and you can even adapt it so that you can look better and more professional than others can. This is perfect for businesspersons who really want to be remembered and distinguished from the rest of the people in their industry.

• Cons – The big con for custom business cards is the price. Customization does not come cheap. The use of exotic inks, non-standard shapes and even non-standard materials like plastic and metal can double the price of a business card quotation. In addition, with all the things you can do with designs, there is a risk of getting overboard with the layout. Heavily detailed can actually backfire on you and some people will not really take you seriously for overly wild or loud designs. Therefore, care must be taken to avoid too much customization. It may become expensive and a risk to your reputation.

• Template based business cards pros – The great thing about template-based is that everybody has a chance to create them. Most word processing programs and design applications have wizards that let experts and beginners design quite easily. One can even have a template-based output ready for printing within 10-15 minutes if you know what you are doing. Therefore, if you want an uncomplicated time in printing and designing, using template layouts are the best choice.

Cons – The bad thing about using templates though is that they can get boring or common. Since many people use it because it is fast and convenient, there will be little originality. It will be hard to stand out against other business contacts since your output may look almost the same as with the others. You pay that price though for convenience.”

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It’s interesting that this version of the right size for a printing company is based on data that is prior to 2008. With the printing industries’ adoption of print aggregation models, the right size becomes highly dynamic and should be answered with “it depends”. It depends on how effectively a printing company can integrate print aggregation technology into their business model. Suffice to say, the right size has little to do with the number of employees and everything to do with the amount of sales revenue generated for the business.

The following is an excerpt from an article about the the optimum size for printing companies:

“It was started by George Alexander, a veteran print industry journalist, and because it’s so relevant to the industry segments served by A Printing Office, we’re quoting it in full here:

“A recent study by the German consulting company Pier 18 suggests that medium-sized printing companies (100-500 employees) are surviving the best in these difficult times. The report looked at the period between 2004 and 2008, a period when the number of German printing companies decreased by 10%. Most of the troubled companies were very large or very small. The only size group that increased was the 100-500 employee group. The report concludes that this is the best size for a printing company. (From: What’s the ideal size for a printing company?)

“On the other hand, Heidelberg’s second-in-command, Jürgen Rautert, thinks many medium-sized firms are doomed to disappear. He says: ‘There will be a structural change in the direction that the medium-sized printers will form a substantially smaller percentage of the industry in two or three year’s time. The big ones will grow and the small ones will maintain profitable niches, offering special services or servicing local business mostly. The medium-sized printers, I think, will either shrink or grow by consolidation. So this hourglass effect will happen: the industry will no longer be a pyramid – it will be an hourglass, more larger printers and smaller printers and the medium-sized printers will thin out.”

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