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Posts Tagged ‘print ’09’

2GoTools – Digital Print Aggregation Storefronts or D-PAS for short.

 

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What’s the buzzword for the Print ’09 show in Chicago? Differentiation.

Of course, differentiation comes in many forms, e.g. larger formats, magazine quality production, hybrid presses and the like. But the most dynamic differentiation is coming from a revolution in the printing business model itself in the form of “print aggregation portals” as introduced by 2goTools.

The following is an excerpt from a Print ’09 article:

“The big buzzword for commercial printers at Print ’09 was “differentiation.” Stand out from competitors by offering larger formats (printing images of 43 inches or more) or foiling or embossing. For newspapers the pitch was, step up your quality to commercial printing levels.

All the big printing press makers were showing UV or heatset color for magazine-quality production on newsprint. The idea is not only to improve the quality of the newspaper, but to diversify into other products.

At KBA’s booth, for instance, Ulrich Wicke, vice president of sales and service for the web press division, was showing off a thick Avon catalog with impressive color quality. “The woman looking at this would never guess that this came off the same press that printed her newspaper,” he said.

AVT/GMI — the newly merged company that combines AVT’s commercial printing-oriented inspection and quality monitoring with the GMI color and press controls more familiar to newspapers — expects that newspapers will adopt more commercial practices as it takes on new work, Advanced Vision Technologies Inc. President Gal Shamri said Monday.

“As newspapers with hybrid presses take on more semi-commercial and even commercial work, color quality becomes a major factor,” he said. Newspapers will also need to become more efficient as they adjust to the reality of commercial print jobs these days: short runs, a necessity to cut make-ready times, and cost pressures.”

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It’s no secret that the printing industry is hurting economically and looking for new ways to add revenue for their businesses. One way is to expand their services by adding “marketing services” which in part means actually creating graphic design. It also means integrating the traditional print world with the online world, particularly through the use of social media. Of course the hottest story in the print industry is print aggregation software and its promise to revolutionize the industry in 2010.

The following is an excerpt from the press release:

“The Graphic Art Show Company (GASC) is launching an educational theater to “Reinvent Print.”
The theater will feature an impressive line up of more than a dozen industry experts who will speak on various hot topics in the industry. “We are excited about working with Adobe to provide an innovative approach to help the print industry understand the enormous opportunity to expand and adopt new technologies to help them connect with customers,” states Chris Price, Vice President of GASC. The theater, in booth 6129 at Print 09, is the launch of a campaign entitled “Reinvent:Print.”

The free 30-minute educational sessions run throughout the show and begin each day at 10:30 am. The topics focus on the trends driving the industry including Social Media Marketing, Using Technology to Connect with Creatives, Direct Mail Innovation, Softproofing for the Future of Print, Building Your Business Through Stylish Email, Technologies Transforming Print Today, Powering the Next Generation of PDF Workflows, and much more. The show begins with a presentation by David Dodd of Point Balance, entitled “Why Marketing Services?” David comments, “This session will discuss the competitive forces that are driving a growing number of printing companies to expand into marketing services. We’ll talk about what it means to be a marketing services provider and what it takes to make a successful transition from printer to Marketing Services Provider.”

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Many media buyers and marketing people have the perception that the print industry is falling behind other major industry sectors when it comes to being environmentally responsible. To correct this perception, The Print Counsel has prepared a special report stating the facts and demonstrating this perception is untrue. In fact, the print industry is a leading industry for environmental friendliness.

Below is an excerpt from The Print Council’s positioning paper titled “Why Print Is Green”

“Printing’s strengths as a sustainable and environmentally responsible communications medium will be explored and promoted in a new position paper that is being developed by The Print Council. Created for use by the printing industry, the report is scheduled for release at Print ‘09, the industry’s premier trade show, which takes place in Chicago September 11th to 16th.

“Our industry is a leader in recycling, sustainability and pollution control,” says Ben Cooper, Executive Director of The Print Council. “In fact we pioneered putting those concepts into widespread practice over the past three decades. But we did so quietly, to the extent that there is a lack of awareness regarding the environmentally responsible nature of print. That’s why we created and will be distributing this new position paper.”

Titled: Why Print Is Green, the new report describes ten specific ways in which print is green – from the responsible products used, renewable energy sourced, increased recycling rates, improved design and delivery methods. The report is intended for use by printers and designers to demonstrate to their customers why print media is the environmentally sound choice for communicating with the audiences they want to reach.

Among the facts the white paper documents:
-In 2008, more than 57 percent of paper consumed in the U.S. was recovered for recycling, more than any material.

-The paper industry is aiming to reach 60 percent recycling by 2012. Every additional percentage point means that a million tons of paper are recovered.

-Less than 10 percent of U.S. power comes from renewable sources, but in the pulp and paper industry, that figure is greater than 60 percent.

-Printers are frequent buyers of renewable-energy certificates. These certificates — which represent power generated by wind, hydro, solar, or biomass — support growth of renewable energy producers.

-The average person’s paper use for a year — 440 pounds — is produced by 500 kilowatt-hours of electricity, the amount used to power one computer continuously for 5 months.”

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