It’s no secret that the printing industry is hurting economically and looking for new ways to add revenue for their businesses. One way is to expand their services by adding “marketing services” which in part means actually creating graphic design. It also means integrating the traditional print world with the online world, particularly through the use of social media. Of course the hottest story in the print industry is print aggregation software and its promise to revolutionize the industry in 2010.
The following is an excerpt from the press release:
“The Graphic Art Show Company (GASC) is launching an educational theater to “Reinvent Print.” The theater will feature an impressive line up of more than a dozen industry experts who will speak on various hot topics in the industry. “We are excited about working with Adobe to provide an innovative approach to help the print industry understand the enormous opportunity to expand and adopt new technologies to help them connect with customers,” states Chris Price, Vice President of GASC. The theater, in booth 6129 at Print 09, is the launch of a campaign entitled “Reinvent:Print.”
The free 30-minute educational sessions run throughout the show and begin each day at 10:30 am. The topics focus on the trends driving the industry including Social Media Marketing, Using Technology to Connect with Creatives, Direct Mail Innovation, Softproofing for the Future of Print, Building Your Business Through Stylish Email, Technologies Transforming Print Today, Powering the Next Generation of PDF Workflows, and much more. The show begins with a presentation by David Dodd of Point Balance, entitled “Why Marketing Services?” David comments, “This session will discuss the competitive forces that are driving a growing number of printing companies to expand into marketing services. We’ll talk about what it means to be a marketing services provider and what it takes to make a successful transition from printer to Marketing Services Provider.”
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