Archive for August, 2009

More and more people are looking for a practical way to work from home and still enjoy a livable income. And while a printing broker business is just one of many home based opportunities, it has its advantages. The primary advantage is virtually no front end dollar investment. Your investment is your time. The traditional way to get started was to find one or more printers in your area and sell them on why they should have you broker print jobs for them. Today, the home based print broker has a much easier way to get started. 2GoTools provides a print aggregation software solution in the form of agent and broker portals. The system already has hundreds of printing companies who provide the highest quality product and the lowest possible cost. For more information, check out the 2gotools.com website.

Below is an excerpt from an article with more information on home based print brokering.

“Most people believe that work from home printing business takes a lot of efforts and huge investment. Yes, even this is true but being a printing broker business does not include any investment. This type of business is rarely seen or heard of. A printing broker is no one but who takes the order from different companies for huge printing assignments and then place the order with printing companies. He does this to get commission on every copy printed or an aggregate total commission on the total amount of deal. The printer may take order for any types of printing works for example printing of form, certificate, visiting cards and many more.

To start with you need to make a list of printers in your area and ask them if they agree on a commission if you bring them business. Only newly established printers will consider accepting your offer. To get agreement from well established printers you may have to convince them a little. It may be possible but that these uncomplicatedly printers already have brokers bringing work for them. But this does not mean that the printer will not take your service. The more number of brokers the more business he will get; hence, there are fair chances of your service being employed by any printer. It is not necessary that you should have more then one printer even one printing press is enough but having more number of printers in your contact list is anyways an added advantage. Once you got your contacts set up you may start bringing projects to them and earn enormous income.”



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The evolution in interactive print media sounds like an oxymoron, but is it? Of course, the event and the press of the first video ad integrated into the print media is designed for maximum attention getting and it should be. But what about the real prospects for multi media in print down the road. Based on recent history, they would seem to be pretty good. The great creative minds in the advertising world are sure to come up with many interesting variations on this new theme.

Below is an excerpt from the article: Video Ad to Run Print.

“CBS, PepsiCo and Entertainment Weekly plan to include a video ad in the September 18 issue of Entertainment Weekly sent to Los Angeles- and New York-area subscribers. A paper-thin interactive video player that will start to load a video when a reader open the magazine to the ad pages.

The technology behind the video player, called VIP for Video in Print, is from Los Angeles-based Americhip which specializes in “creating sensory experiences” by including sound, light, touch, smell and taste in printed materials.

‘We’re thrilled to launch our patented VIP™ technology with advertisers like CBS and Pepsi,’ says Americhip, Inc. CEO Tim Clegg. ‘This is exactly the type of application we had in mind when we developed this technology.”


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Many media buyers and marketing people have the perception that the print industry is falling behind other major industry sectors when it comes to being environmentally responsible. To correct this perception, The Print Counsel has prepared a special report stating the facts and demonstrating this perception is untrue. In fact, the print industry is a leading industry for environmental friendliness.

Below is an excerpt from The Print Council’s positioning paper titled “Why Print Is Green”

“Printing’s strengths as a sustainable and environmentally responsible communications medium will be explored and promoted in a new position paper that is being developed by The Print Council. Created for use by the printing industry, the report is scheduled for release at Print ‘09, the industry’s premier trade show, which takes place in Chicago September 11th to 16th.

“Our industry is a leader in recycling, sustainability and pollution control,” says Ben Cooper, Executive Director of The Print Council. “In fact we pioneered putting those concepts into widespread practice over the past three decades. But we did so quietly, to the extent that there is a lack of awareness regarding the environmentally responsible nature of print. That’s why we created and will be distributing this new position paper.”

Titled: Why Print Is Green, the new report describes ten specific ways in which print is green – from the responsible products used, renewable energy sourced, increased recycling rates, improved design and delivery methods. The report is intended for use by printers and designers to demonstrate to their customers why print media is the environmentally sound choice for communicating with the audiences they want to reach.

Among the facts the white paper documents:
-In 2008, more than 57 percent of paper consumed in the U.S. was recovered for recycling, more than any material.

-The paper industry is aiming to reach 60 percent recycling by 2012. Every additional percentage point means that a million tons of paper are recovered.

-Less than 10 percent of U.S. power comes from renewable sources, but in the pulp and paper industry, that figure is greater than 60 percent.

-Printers are frequent buyers of renewable-energy certificates. These certificates — which represent power generated by wind, hydro, solar, or biomass — support growth of renewable energy producers.

-The average person’s paper use for a year — 440 pounds — is produced by 500 kilowatt-hours of electricity, the amount used to power one computer continuously for 5 months.”


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It comes as no surprise that the printing industry, and it’s sister graphic arts industry, are both hurting during this nasty recession. And while there is no magic bullet to instantly pull these industries back into the black, there is some hope on the horizon with the latest developments in print aggregation models. Through economies of scale and advanced information systems that provide efficiencies in production, printing has an opportunity to become an even greater value and therefore attract more business that will get the economy rolling again.

The following is an excerpt from the article Commercial print industry feels headwinds

“ … the commercial print industry — which plays a major role in the region’s economy and intellectual fabric — is struggling to generate financial black ink. “This year probably challenged (us) more than any other,” said Francis McMahon, director of marketing for Hewlett-Packard Co.’s graphic solutions business.

Two major employers, Eastman Kodak Co. and Xerox, make billions of dollars annually from equipment sales and services to the printing industry. Rochester Institute of Technology arguably is the top school for printing technology in the nation. But the graphic arts economy, like so many other industries globally, has been hard hit by the recession.

Kodak’s Graphic Communications Group for the first half of the year had sales of $1.3 billion, down about 25 percent from the first six months of last year. On the bottom line, a $12 million profit turned into an $88 million loss. Xerox’s first-half production business revenue fell $500 million to $2.1 billion.”


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As the corporate customer continues to look for ways to cut their annual printing costs, many are looking to software and the web to find a more efficient print model. 2goTools is providing a solution that is both software based and web-based. This “open print aggregation model” is open to both print brokers and print vendors to create the most dynamic and efficient model to date for bringing down printing costs for corporations.

The following are two excerpts from CAP Ventures’ multi-client study entitled Corporate Print Services: The In-Plant Printing Opportunity

“Increasingly, print service providers are finding that merely selling ink on paper is not enough. Customers are looking for ways to improve work processes and reduce costs. Many customers are looking to consolidate points of contact and leverage areas of domain expertise. For many in-plants, this means offering a wider range of products and services. Leading in-plants are taking advantage of this opportunity to expand services and gain strategic relevance. This enables them to expand and allows them to more effectively meet the requirements of the organizations that they serve.”

The article continues on describing the aggregation of all printing and data related to printing …

“Current in-plant management should aggregate as many functions as possible to leverage overall initiatives and domain expertise. A few examples of specific best practices include:
– Aggregate all print (data center, print, and copy) under one organizational structure
– The in-plant print shop should be responsible for distributed copiers/printers so they can leverage purchases and best deploy an effective overall strategy
– Aggregate print and mail; mail should be internal as well as external
– The in-plant print shop should be responsible for or play a role in all paper purchases, even for those jobs that are sent outside, to best leverage price and to implement corporate standards
– The in-plant print shop should play a role in all outside print purchases to leverage this activity for cost effectiveness and to apply its expertise

The actions above create a “Print Czar” that has more overall responsibility and can be evaluated more critically in terms of overall success. The aggregation of activities provides a level of strategic relevance that is often lacking when the organizational structure is distributed.

While no single tool or software package will transform an in-plant print provider into a super-efficient organization, achieving super efficiency will enable an in-plant facility to exhibit and clearly claim relevancy. It will provide the in-plant with cost benefits and act as a market differentiator. Achieving super efficiency should be the top priority of any in-plant facility. Failure to achieve this goal will place an organization at high risk of evolutionary extinction.”


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The printing broker is not fading away, and is not being disintermediated by the web channels. In fact the opposite is occurring right now. 2GoTools provides print aggregation software that allows the print broker to more easily and efficiently do what they have always done … get the best overall value for the customer.

Printing companies are production driven. They have expensive hungry presses that need to be continuously running.

Printing brokers are service driven.
They perform the tasks that customers do not have the time, knowledge or expertise to perform for themselves. They get the customer the best deal. And now they can do their jobs even better with the new print aggregation business models.

Below is Peter Kirkham’s article on the virtues of the printing broker:

“And the reason is… they (print brokers) provide a superior service, usually at a more competitive price

When they receive a quote or an order from a customer, they negotiate & haggle with their suppliers to get the best price. If they don’t get the best price first time, they return with a large stick with Customer written on it and belt them around the ears until they get the absolute lowest price possible.

All the while, each supplier knows that they’re competing against other suppliers for the work.

This means that the Print Broker’s customers get rock bottom prices and pay less than ever for their company printing.

The Early Days

Initially, many brokers were extremely cautious about letting their customers know about what they actually did.

They would, well, you know, sort of indicate that they were printers, being fearful that if the customers realised that they did not actually print anything they would be on the wrong end of – the stare of death.

You know the one.

However over the years as their confidence grew they started to talk freely, although cautiously at first, about the service that they provided and I soon started to realise that they had absolutely nothing to be afraid of.

Most consumers could see the benefits of dealing with a print broker.

They understood how the benefits could be of value their organisation.

Most brokers now make it known to everybody, at every opportunity, that they are most definitely NOT printers and that’s the very reason they should use a print broker for all their printing.

To me, it’s a no brainer.”


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Paul Krugman is credited for being a thought leader for many of the concepts that drive web based business models today. For example, collaborative aggregation models can provide key benefits such as economies of scale and reduced shipping costs for many industries. This is particularity true for the printing industry by way of the print aggregation portal. 2GoTools.com is the leading brand for development of the “print aggregation portal.”

Below is an excerpt from Commentary piece “Paul Krugman, Nobel” which appeared on Forbes.com

“In subsequent work, Krugman combined this simple model of product differentiation and scale economies with transport costs. Scale economies push toward production in one location to minimize costs and then shipping the product to the locations where consumers are. But transport costs push toward locating production near consumers. These opposing forces give rise to large concentrations of populations such as those along the East Coast corridor of the United States.”


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