The print aggregation models of today and tomorrow are by nature both digital and virtual. And the rise of “Augmented Reality” in print is a natural evolution for gaining more benefits from print aggregation. As evidence of this new reality in print, the CBS broadcast network advertised its fall TV season with a video-chip ad [...]
Archive for the ‘Print Buyer’ Category
Augmented Reality Meets Print Aggregation
Posted in 2goprinting, Digital Print Aggregation Storefronts, Print Aggregation, Print Buyer, powered by 2gotools, print agent, print broker, print software, tagged augmented reality print, interactive print, video chip print, virtual print on December 3, 2009 | 1 Comment »
2GoTools Promo Video
Posted in 2goprinting, Digital Print Aggregation Storefronts, Print Aggregation, Print Buyer, powered by 2gotools, print agent, print broker, print software, print systems, tagged 2gotools video, d-pas, oscar garcia, print '09, print aggregation storefronts, print aggregation video, print industry on November 18, 2009 | Leave a Comment »
2GoTools – Digital Print Aggregation Storefronts or D-PAS for short.
The Cloud for Print Aggregation Opportunities
Posted in 2goprinting, Digital Print Aggregation Storefronts, Print Aggregation, Print Buyer, powered by 2gotools, print agent, print broker, print software, print systems, tagged digital printing council, print aggregation cloud, printing cloud, web-to-print on November 12, 2009 | Leave a Comment »
The Digital Printing Council’s goal is to build awareness of the opportunities existing for commercial printers to move some percentage of their business to “the cloud”. This is also a goal of 2GoTools. And with 2GoTools the opportunities are multiplied by incorporating a print aggregation model.
The following press release provides some additional detail:
“CRW Graphics won [...]
September 2009 – Commercial Printing Down 10.8%
Posted in 2goprinting, Digital Print Aggregation Storefronts, Print Aggregation, Print Buyer, powered by 2gotools, print agent, print broker, print software, print systems, tagged commercial printing, printing revenue, printing statistics, us printing industry on November 4, 2009 | Leave a Comment »
September 2009 – Commercial printing shipments drop by 10.8% compared to September of last year. And it’s refreshing to read somebody stating that the printing industry has been in a paradigm shift for more than a decade before the current recession. It turns out that new media is pulling plenty of advertising dollars away from [...]
What is right size for printing company? It Depends …
Posted in 2goprinting, Digital Print Aggregation Storefronts, Print Aggregation, Print Buyer, in plant print, powered by 2gotools, print agent, print broker, print software, print systems, tagged print aggregation storefronts, size printing company on October 27, 2009 | Leave a Comment »
It’s interesting that this version of the right size for a printing company is based on data that is prior to 2008. With the printing industries’ adoption of print aggregation models, the right size becomes highly dynamic and should be answered with “it depends”. It depends on how effectively a printing company can integrate print [...]
China – The Next Frontier for Printing Production
Posted in 2goprinting, Digital Print Aggregation Storefronts, Print Aggregation, Print Buyer, print agent, print broker, print software, print systems, tagged 2gotools china, china print industry, Digital Print Aggregation Storefronts on October 20, 2009 | Leave a Comment »
Yes, China is becoming a big story in the printing industry just like it is in so many other primary industries. High quality and low production costs are the story as is the cost to ship product from China to the US and other global destinations. 2GoTools has already formed partnerships with several printing vendors [...]
10% Decline In Printing By End of 2009
Posted in 2goprinting, Print Aggregation, Print Buyer, print agent, print broker, print software, print systems, tagged new print industry, print industry 12st century, print industry decline on October 14, 2009 | Leave a Comment »
10% represents a large number. The 2009 decline in printing has turned the industry upside down in many ways. And the economic downturn coming just as the industry is beginning to adopt the newest technology and web based business models, e.g. print aggregation, will mean the printing industry will never be the same again. And [...]
Printing Industry Is Turning to the Web for Answers
Posted in 2goprinting, Print Aggregation, Print Buyer, print agent, print broker, print software, print systems, tagged Digital Print Aggregation Storefronts, online printing, printing efficiency, web printing on October 8, 2009 | Leave a Comment »
There is no doubt that the printing industry is searching for solutions that will evolve it away from the traditional business models. Online order processing, print-on-demand and the like are all the buzz at every printing conference, seminar, trade show any event where the industries’ leaders are talking shop. And there is also no doubt [...]
Difference Between Advertising and Marketing
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, print broker, print software, print systems, tagged advertising printed materials, marketing printed materials, promotional printed materials on October 7, 2009 | Leave a Comment »
As stated in the following article, marketing is really a broad umbrella term for all activity that contributes to the revenue side of the business equation. Advertising is just one of the categories of activities that occurs under the marketing umbrella term. Other categories include, public relations, distribution or channel promotions, sales promotions, trade show [...]
Print: “State of the Industry Report”
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, print agent, print broker, print software, print systems, tagged national association for printing leadership, print industry report, print state of industry on October 6, 2009 | Leave a Comment »
As the economic recovery continues to move forward, the printing industry is on the brink of real growth for the first time in several years. The National Association for Printing Leadership (NAPL) Printing Economic Research Center just announced the availability of its “State of the Industry Report”. And while the report asserts that there are [...]
