As stated in the following article, marketing is really a broad umbrella term for all activity that contributes to the revenue side of the business equation. Advertising is just one of the categories of activities that occurs under the marketing umbrella term. Other categories include, public relations, distribution or channel promotions, sales promotions, trade show [...]
Archive for the ‘green printing’ Category
Difference Between Advertising and Marketing
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, print broker, print software, print systems, tagged advertising printed materials, marketing printed materials, promotional printed materials on October 7, 2009 | Leave a Comment »
Print: “State of the Industry Report”
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, print agent, print broker, print software, print systems, tagged national association for printing leadership, print industry report, print state of industry on October 6, 2009 | Leave a Comment »
As the economic recovery continues to move forward, the printing industry is on the brink of real growth for the first time in several years. The National Association for Printing Leadership (NAPL) Printing Economic Research Center just announced the availability of its “State of the Industry Report”. And while the report asserts that there are [...]
Print Aggregation: The Most Significant Trend in Print Industry
Posted in 2goprinting, Print Aggregation, Print Buyer, green printing, print agent, print broker, print software, print systems, tagged Digital Print Aggregation Storefronts, print industry 2009, print industry future, print industry trends on September 30, 2009 | Leave a Comment »
The following article accurately identified four significant trends for the printing industry – (1) Digital Technology (2) Consolidation (3) More Services (4) New Print Technologies, however the article fails to mention what is perhaps the most significant trend – the introduction of print aggregation models that will revolutionize the commercial printing industry in a way [...]
New beginning for Printing Industry? More than production efficiencies.
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, in plant print, print broker, print software, print systems, tagged print industry business model, print industry change, print industry model, printing efficiency on September 17, 2009 | Leave a Comment »
The printing industry is in search of a new beginning. So goes the mantra as Print ’09 comes to its conclusion. The theme and focus has been on production efficiency, and who would argue with that. However, production efficiency is only one of several slices of the total cost reduction pie. Print aggregation portals address [...]
Differentiation. The Buzzword for Print ‘09
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, in plant print, print software, print systems, tagged print '09, Print Aggregation, print equipment show, print trade show on September 15, 2009 | Leave a Comment »
What’s the buzzword for the Print ’09 show in Chicago? Differentiation.
Of course, differentiation comes in many forms, e.g. larger formats, magazine quality production, hybrid presses and the like. But the most dynamic differentiation is coming from a revolution in the printing business model itself in the form of “print aggregation portals” as introduced by 2goTools.
The [...]
2GoTools Overview Video by Oscar Garcia
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, in plant print, print agent, print broker, print software, print systems, tagged 2gotools video, oscar garcia video, print aggregation video on September 9, 2009 | Leave a Comment »
Oscar Garcia provides an overview for 2GoTools, Print Aggregation Portals.
Printing Companies Adding “Marketing Services”
Posted in 2goprinting, Print Aggregation, green printing, in plant print, print software, print systems, tagged graphic art show company, print '09, printing marketing services, reinvent print on September 9, 2009 | Leave a Comment »
It’s no secret that the printing industry is hurting economically and looking for new ways to add revenue for their businesses. One way is to expand their services by adding “marketing services” which in part means actually creating graphic design. It also means integrating the traditional print world with the online world, particularly through the [...]
Redefining The Print Industry to Include Graphic Design Firms
Posted in 2goprinting, Print Aggregation, Print Buyer, green printing, print agent, print broker, print software, print systems, tagged dsigners print industry, graphic design print industry, redefining print industry on September 1, 2009 | Leave a Comment »
While graphic designers themselves have long thought they are apart of the printing industry, many others have not. The Canadian Printing Industries Sector Council has now officially included graphic designers in this sector providing much needed confirmation for these professional designers.
The following is an excerpt from an article providing more detail:
“The Canadian Printing Industries Sector [...]
The Greening of the Print Industry 2009
Posted in 2goprinting, Print Aggregation, environmental printing, green printing, print broker, print software, print systems, tagged green printing, print '09, print industy green, the print counsel on August 25, 2009 | Leave a Comment »
Many media buyers and marketing people have the perception that the print industry is falling behind other major industry sectors when it comes to being environmentally responsible. To correct this perception, The Print Counsel has prepared a special report stating the facts and demonstrating this perception is untrue. In fact, the print industry is a [...]
New Print Software Reduces Corporate Printing Costs
Posted in 2goprinting, Print Aggregation, environmental printing, green printing, print broker on August 18, 2009 | Leave a Comment »
As the corporate customer continues to look for ways to cut their annual printing costs, many are looking to software and the web to find a more efficient print model. 2goTools is providing a solution that is both software based and web-based. This “open print aggregation model” is open to both print brokers and print [...]
