As stated in the following article, marketing is really a broad umbrella term for all activity that contributes to the revenue side of the business equation. Advertising is just one of the categories of activities that occurs under the marketing umbrella term. Other categories include, public relations, distribution or channel promotions, sales promotions, trade show [...]
Archive for the ‘environmental printing’ Category
Difference Between Advertising and Marketing
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, print broker, print software, print systems, tagged advertising printed materials, marketing printed materials, promotional printed materials on October 7, 2009 | Leave a Comment »
Print: “State of the Industry Report”
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, print agent, print broker, print software, print systems, tagged national association for printing leadership, print industry report, print state of industry on October 6, 2009 | Leave a Comment »
As the economic recovery continues to move forward, the printing industry is on the brink of real growth for the first time in several years. The National Association for Printing Leadership (NAPL) Printing Economic Research Center just announced the availability of its “State of the Industry Report”. And while the report asserts that there are [...]
Got Marketing? Don’t Forget Printed Corporate Stationery
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, print agent, print broker, print software, print systems, tagged corporate letters, corporate stationery, printed letters on September 24, 2009 | Leave a Comment »
How often do you receive a traditional looking business letter. No junk “teaser copy” on the envelope. No overly salesy copy or promotional graphics that scream “buy buy buy” in the letter. Just a thoughtful letter to you the customer (or prospective customer) that quickly gets to the point in a sincere one-to-one communication. Based [...]
36,000 Commercial Printers – 20% Capacity Utilization
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, print agent, print broker, print software, print systems, tagged commercial print capacity, commercial print statistics, print industry growth on September 22, 2009 | Leave a Comment »
What options do the approximately 36,000 commercial printers have to immediately begin utilizing their press capacity beyond the 20% going on today. One substantial new option is to participate in the rapid growth of print aggregation portals. These commercial printers have an opportunity to register with the 2goTools.com system. Once a printing vendor is accepted [...]
New beginning for Printing Industry? More than production efficiencies.
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, in plant print, print broker, print software, print systems, tagged print industry business model, print industry change, print industry model, printing efficiency on September 17, 2009 | Leave a Comment »
The printing industry is in search of a new beginning. So goes the mantra as Print ’09 comes to its conclusion. The theme and focus has been on production efficiency, and who would argue with that. However, production efficiency is only one of several slices of the total cost reduction pie. Print aggregation portals address [...]
Differentiation. The Buzzword for Print ‘09
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, in plant print, print software, print systems, tagged print '09, Print Aggregation, print equipment show, print trade show on September 15, 2009 | Leave a Comment »
What’s the buzzword for the Print ’09 show in Chicago? Differentiation.
Of course, differentiation comes in many forms, e.g. larger formats, magazine quality production, hybrid presses and the like. But the most dynamic differentiation is coming from a revolution in the printing business model itself in the form of “print aggregation portals” as introduced by 2goTools.
The [...]
2GoTools Overview Video by Oscar Garcia
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, green printing, in plant print, print agent, print broker, print software, print systems, tagged 2gotools video, oscar garcia video, print aggregation video on September 9, 2009 | Leave a Comment »
Oscar Garcia provides an overview for 2GoTools, Print Aggregation Portals.
Printing Industry Returns to Growth Pattern for June Quarter
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, in plant print, print agent, print broker, print software, print systems, tagged print industry growing, printing industry growth, printing industry in black on September 3, 2009 | Leave a Comment »
After 5 downward quarters, The Printing Industry in Australia is reporting modest gains for the June 2009 quarter. This provides further evidence that the global demand for print has seen its bottom and has already begun a new growth cycle going forward into 2010.
The follow is an excerpt from an article with more information on [...]
Print Aggregation for Home Based Print Brokers
Posted in 2goprinting, Print Aggregation, Print Buyer, environmental printing, print agent, print broker, print software, print systems, tagged home based print broker, home based printing income, internet based income, web based income on August 27, 2009 | Leave a Comment »
More and more people are looking for a practical way to work from home and still enjoy a livable income. And while a printing broker business is just one of many home based opportunities, it has its advantages. The primary advantage is virtually no front end dollar investment. Your investment is your time. The traditional [...]
The Greening of the Print Industry 2009
Posted in 2goprinting, Print Aggregation, environmental printing, green printing, print broker, print software, print systems, tagged green printing, print '09, print industy green, the print counsel on August 25, 2009 | Leave a Comment »
Many media buyers and marketing people have the perception that the print industry is falling behind other major industry sectors when it comes to being environmentally responsible. To correct this perception, The Print Counsel has prepared a special report stating the facts and demonstrating this perception is untrue. In fact, the print industry is a [...]
