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Archive for September, 2009

The following article accurately identified four significant trends for the printing industry – (1) Digital Technology (2) Consolidation (3) More Services (4) New Print Technologies, however the article fails to mention what is perhaps the most significant trend – the introduction of print aggregation models that will revolutionize the commercial printing industry in a way [...]

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Many of the leaders in the commercial printing industry are seeking the best high tech solutions to help them compete in a struggling marketplace. However none of these “leaders” is planning to offer “print aggregation portals” as a true sea change in an industry that remains well rooted in the last century.
For an example, in [...]

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How often do you receive a traditional looking business letter. No junk “teaser copy” on the envelope. No overly salesy copy or promotional graphics that scream “buy buy buy” in the letter. Just a thoughtful letter to you the customer (or prospective customer) that quickly gets to the point in a sincere one-to-one communication. Based [...]

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What options do the approximately 36,000 commercial printers have to immediately begin utilizing their press capacity beyond the 20%  going on today. One substantial new option is to participate in the rapid growth of print aggregation portals. These commercial printers have an opportunity to register with the 2goTools.com system.  Once a printing vendor is accepted [...]

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The printing industry is in search of a new beginning. So goes the mantra as Print ’09 comes to its conclusion. The theme and focus has been on production efficiency, and who would argue with that. However, production efficiency is only one of several slices of the total cost reduction pie. Print aggregation portals address [...]

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Print ’09 is being described as “one big mash-up” – an interesting choice of terminology. By one definition “a web mash-up is a web page or application that integrates complementary elements from two or more sources.” And example would be mashing up auto traffic data with Google maps to visually represent in real time how [...]

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What’s the buzzword for the Print ’09 show in Chicago? Differentiation.
Of course, differentiation comes in many forms, e.g. larger formats, magazine quality production, hybrid presses and the like. But the most dynamic differentiation is coming from a revolution in the printing business model itself in the form of “print aggregation portals” as introduced by 2goTools.
The [...]

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Oscar Garcia provides an overview for 2GoTools, Print Aggregation Portals.

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It’s no secret that the printing industry is hurting economically and looking for new ways to add revenue for their businesses. One way is to expand their services by adding “marketing services” which in part means actually creating graphic design. It also means integrating the traditional print world with the online world, particularly through the [...]

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After 5 downward quarters, The Printing Industry in Australia is reporting modest gains for the June 2009 quarter. This provides further evidence that the global demand for print has seen its bottom and has already begun a new growth cycle going forward into 2010.
The follow is an excerpt from an article with more information on [...]

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